Marketing: You’re Doing It Wrong

It starts with who you are and what your message is. Right now, you’re sending the wrong one.

Chanel didn’t become Chanel by writing “your fall must-have list,” it became Chanel by being Chanel: independent, forward-thinking, and unafraid of what everyone else was saying. You can do that too.

Businesses don’t know why they’re doing what they’re doing or who they are doing it for.

Here’s my advice to Marketers, Managers, Executives, and Founders of companies:

Fashion writer, luxury resale expert, and personal essayist. www.beccarisaluna.com www.coffeeandhandbags.com

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