Gucci Bans Influencer Gifting, Here’s What They’re Doing Instead
9 min readSep 13, 2018
In the luxury sector, a product being everywhere means it’s no longer exclusive. What’s Gucci going to do about it?
Gucci is banning influencer gift giving. Mr. Porter, Net-A-Porter, and Farfetch are now banned from giving Gucci products to bloggers or influencers.